Design Thinking User Centric
The workshop was a great collaborative thinking experience that set the path for the first six months of our brand and business journey. A persona also user persona customer persona buyer persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site brand or product in a similar way.
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Marketers may use personas together with market segmentation where the qualitative personas are constructed to be representative of specific segments.
Design thinking user centric. Many of the key principles and steps of the Design Thinking process are also critical to UX such as building empathy through user research creating prototypes testing on real users and continuously iterating. User-centric design process to deliver best user experience and fulfil business objectives in the best possible way. Indeed UX and Design Thinking often go hand-in-hand.
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